Creative direction package
Graphic Design Concepts
Two distinct homepage design systems for Schnelle Heating & Cooling: one bold, urgent, and seasonal; one clean, calm, and trust-first.
Concept 1
Four States Comfort Command
Premium contractor energy with urgent-service confidence, split temperature contrast, big calls to action, and HVAC equipment imagery that feels ready to move.
Color System
Deep Blue
Ice Blue
Heat Orange
Emergency Red
Light Gray
Typography
Barlow Condensed Big, compressed, urgent contractor headlines. Inter for service copy, CTA labels, and form UI.UI Language
Call 417-781-4500
No cool air?
Fast repair path with immediate phone CTA.
Graphic Motifs
Split hot/cold gradients, animated airflow lines, live-service badges, angled hero geometry, and equipment-focused photo crops.
Homepage Rhythm
Concept 2
Joplin Comfort Care
Bright, local, and homeowner-friendly. This direction uses whitespace, soft blue, warm gold, helpful service photography, and calm conversion paths.
Color System
Trust Blue
Soft Sky
Clean Navy
Warm Gold
White
Typography
Merriweather Sans Stable, polished, and community-trust focused. Nunito Sans for friendly service copy and forms.UI Language
Call 417-781-4500
Comfort help without pressure
Clear options, friendly service, and practical next steps.
Graphic Motifs
Soft cards, home-comfort illustration overlays, calm motion, rounded service icons, review blocks, and community reputation badges.